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Do you know where your clothing comes from?
Our traceability campaign is a first in the industry, allowing consumers to see exactly how and where a product is made so they can make an informed decision about the clothes they buy, all in an easy to understand interactive map with images, videos, facts and figures covering the complete product lifecycle from the camels in the field to the ships that bring it to the UK.
This new approach to open and honest marketing increases not only consumer awareness of eco issues but also consumer trust, it makes a great selling point for the retail market but the benefits for big business are huge, corporate clothing is one of the most difficult things to include with ethical procurement policies and carbon foot printing plans as there is simply no information available about the origin or method of manufacture. We believe in making eco easy so we package all this information for you in a simple and convenient way.
But don’t take our word for it, Just click the “how’s it made?” button under any of our products to find out for yourself.
