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Rapanui is an Eco-Fashion company from the Isle of Wight, that makes Organic, Ethical clothing using Renewable Energy with award-winning traceability. Rapanui is about making eco-fashion cool.

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Rapanui Highly Commended at RSPCA Awards

Rapanui has won a highly commended prize at the annual RSPCA good business awards for their contribution to sustainability, animal welfare policy and for fulfilling their ethos of ‘doing business the right way’.

The brand, founded by brothers Mart and Rob Drake-Knight in early 2008 aims to make eco fashion cool and to inspire people to make changes to their wider lifestyle by being open and honest about their supply chain. In response to the current state of the clothing industry they say that “It’s not that people don’t care, it’s just that they don’t know” and have designed an innovative Traceability tool and Eco-labelling initiative, aiming to inform and inspire people to go green by making it easy to find out where their clothing comes from and how it is made, “helping people shop quickly, with a conscience.”

The RSPCA chooses expert judges for their awards ceremony, including Wayne Hemmingway, co-founder of Red or Dead.

“…there is a real commitment within the industry to improve animal welfare, and it's reassuring to see big brands at the forefront of this change.” Mr. Hemmingway said.

The brothers have already won the 2010 Sustainable Business Awards, a finals place at Enterprise UK’s Enterprising Young Brits and a nomination for next year’s ISPO Brand New Award. They hope their recognition at the RSPCA Good Business Awards will inspire other young people to consider entrepreneurship. Now 25 and 23 respectively, Rob and Martin Drake-Knight founded their company with £200 of savings and are now listed on the Future 100 list of top young entrepreneurs.

“We hope our business can inspire other young people, even if they have no job and no money, that they can be a success too - whether you wear a suit or flip flops”

Find out more about traceability and Rapanui

ENDS

Notes to Editor

Photos attached – Martin and Rob – co-founders of Rapanui Clothing Ltd
For further information please contact Rob Drake-Knight, on 01983 873430 or email rob@rapanuiclothing.com. Or for specific information on sustainability Martin Drake-Knight on 01983 873430 or email mdk@rapanuiclothing.com

About Rapanui:
Rapanui is about making cool eco-fashion for young people; that means clothing that is eco-friendly, ethical and sustainable: Made from natural organic fabrics in a Fairwear Foundation audited, wind powered factory. Through surfing the brothers saw and experienced the changing environment and climate at their local beach and as inspired, unemployed graduates in a recession, they took a different path; if you can't find a job, make one.

Rapanui has held Seminars and Lectures at UK and EU universities and multinational companies such as Centrica PLC on Sustainable Business and sit on the Panel at Plymouth University's All our Future Conference.

Rapanui has made bespoke versions of its clothing for multinationals and charities including Ben and Jerry’s Ice Cream and the Marine Conservation Society.

Rapanui was set up by brothers Mart and Rob Drake-Knight in early 2008 with £200 of savings and was listed in the Top 100 Startups of 2008. Rob and Martin are listed on the Future 100 List of Top young Entrepreneurs and were recently finalists in Enterprise UK's Young Brits awards. Rapanui was the youngest company to win the Sustainable Business Awards in May 2010 and has recently been nominated for the internationally-recognised ISPO Brand New Award. Rapanui is a Finalist in the 2010 RSPCA Good Business Awards.

October 7th, 2010