Rapanui Blog

Rapanui is an Eco-Fashion company from the Isle of Wight, that makes Organic, Ethical clothing using Renewable Energy with award-winning traceability. Rapanui is about making eco-fashion cool.

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Green Clothing Company Injects Some Cool Into Ethical Fashion.

An ethical fashion brand has unveiled a new range of clothing which aims to ‘put cool in ethicool’.

The small Isle of Wight based brand have been trading officially for two years, concentrating on sustainable textiles and buying in clothes that matched a certain ethical ethos. Now they have established these points the company has turned its attention to ‘making eco fashion cool’ with its new range and new website.

Rapanui was set up by brothers Rob (25) and Mart Drake-Knight (23) in early 2008 it has quickly grown into an award winning brand, Earning recognition at Enterprise UK’s Young Brits awards and the Sustainable Business Awards for their commitment to using Organic, Natural fabrics, Wind powered factories and Fairwear Foundation audited supply chains.

Before now the brand was essentially appealing to people who were already of the bad ethics that surrounded the fashion industry, with their cool new designs the brothers hope to captivate the younger generations, who are perhaps less aware than others of where their high-street clothes come from.

Mart explains - “It’s not that people don’t care, it’s just that they don’t know. If we can inform and educate people as to where clothing comes from and how it is made they can make Informed Decisions as shoppers.”

Rob continues: “We’re all young people ourselves and think its only right that people of our age can have access to high street style eco-clothing and in the process can learn a bit about their clothes.”

There is a wealth of information for any interested customer to read through on Rapanui’s website, including a Wikipedia style resource with all the essential knowledge on their Eco-Fashion page, they are completely open and honest about the entire process of their clothes, how they are made and what impact each piece has on the environment, yet at the same time provide garments that perhaps you wouldn’t expect from a company whose main concern is about reducing the environmental impact of the fashion industry.

Find out more about men’s organic clothing and also women’s organic clothing.

Check them out at

www.rapanuiclothing.com

And let them know what you think.

ENDS

Notes to Editor
Photos attached - Model wearing Voveki Bamboo top

For further information please contact Rob Drake-Knight, on 01983 873430 or email rob@rapanuiclothing.com

Visit their About and Traceability pages to learn more

July 17th, 2010