Rapanui Blog

Rapanui is an Eco-Fashion company from the Isle of Wight, that makes Organic, Ethical clothing using Renewable Energy with award-winning traceability. Rapanui is about making eco-fashion cool.

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Eco-Clothing Brand Unveils a World First in Fashion

An Eco-Clothing brand has made history by becoming the first clothing company in the world to establish on page traceability for all products.

An ethical clothing company which unveiled a new range of clothing which aims to mix eco-fashion with trend to inform a generation about the environment. The Isle of Wight based brand makes its clothes using wind and solar powered factories in which the whole process is audited by the Fairwear Foundation.

The brand believes that it is not that people don’t care about what they buy, it’s just they don’t know the facts. They aim to inform and inspire with product specific interactive maps and images where shoppers can investigate the complete product lifecycle on page. Information is packaged simply so that consumers can shop quickly with a conscience.

Rapanui, based on the Isle of Wight, was founded by brothers Rob and Martin Drake-Knight in early 2008.

They take a holistic approach to sustainability, using sustainable textiles like organic cotton, bamboo and hemp. Clothes are manufactured in a wind powered factory, where the entire process is audited by the Fairwear Foundation. Critically though, this isn’t a clothing brand ticking the green box; Rapanui believe that sustainability is not just about the design of products, technology or economics, it’s about communication design and dialogue.

Sustainability Director Martin said:
“If we can inform and educate people as to where clothing comes from and how it is made they can make Informed Decisions as shoppers. As a brand, if we can mix eco - fashion with trend to inspire people to think about the environment in their wider lifestyle, we will have done our job”

As well as sound ethical and environmental credentials, the fabrics used in Rapanui’s collection have some impressive properties. “The great thing about using eco-fabrics is that often they are softer, more breathable, and stretchier, our bamboo tops are hypoallergenic and antibacterial too.” Said Mart. “

Find out more about Rapanui’s traceability on their Eco-Fashion page, they are completely open and honest about the entire process of their clothes, how they are made and what impact each piece has on the environment, yet at the same time provide garments that perhaps you wouldn’t expect from a company whose main concern is about reducing the environmental impact of the fashion industry.

Find out more about men’s organic clothing and also women’s organic clothing.

Check them out at

www.rapanuiclothing.com

And let them know what you think.

ENDS

Notes to Editor
Photos attached - Wind Turbines
For further information please contact Rob Drake-Knight, on 01983 873430 or email rob@rapanuiclothing.com

Visit their About and Traceability pages to learn more

July 8th, 2010