Ethical Fashion / Traceability /

Search Rapanui :

Ethical Fashion

Rapanui is an Eco-Fashion company from the Isle of Wight, that makes Organic, Ethical clothing using Renewable Energy with award-winning traceability. Rapanui is about making eco-fashion cool.

Rapanui Eco Latest

Traceability

Our traceability maps trace the entire product supply chain from the planting of the seed, the processing of the fabric, manufacturing, energy use and transport. This is Award-Winning Traceability - from seed to shop.

View This Map in a larger window

As the fashion industry has grown, marketing has become more effective.  After all, 'To illustrate a principle, you must exaggerate much and omit much' * – but this has escalated to the point where nowadays, very few people understand where clothing comes from, and how it is made – not just customers, but fashion companies too.

• Without the right information, how can consumers make ethical choices – even if we want to?

At Rapanui we believe that if we give our customers freely accessible and detailed information about our entire supply chain, they will be more able to make an informed choice, and shop sustainably. So at Rapanui we created our traceability maps – maps that allow you to trace the source of the product, in detail, from seed to shop.

Traceability from Seed to Shop

When we developed this concept, our traceability maps were the first to trace the entire product supply chain right down to the planting of the seed, the fabrics, manufacturing, energy use and transport, as well as ecolabelling initiatives and post purchase impact. Traceability from Seed to Shop. Uniquely, these trace maps are available for every single product in the Rapanui collection:

• We provide detail right back to the people who pick the cotton in the fields, pictures inside the factory where the cotton is cut and sewn, plus the full journey from truck, to boat, to warehouse in the UK. You can inspect our supply chain from seed to shop.

We’re really proud of our supply chain. Traceability opens up the doors at Rapanui and invites you to have a tour around the place, so you can see exactly what’s going on; where our clothing comes from and how it is made.

How we did it.

Clothing factories will do anything for their customers business, especially for large retailers and fashion brands. Could you really imagine Primark, Marks & Spencer or Topshop being told ‘No’ by any of their suppliers? That would never happen. There is almost nothing they will not do to make them happy, and so documentary proof of the origin of a garment, would be produced rapidly and willingly - if requested.

Proof of this? It took literally days to gather all the information about everything in our supply chain. And, to be honest, traceability is as simple as that. There is absolutely no reason that all clothing brands could not do exactly what we have done, and continue to do so, today.

*(Bagehot)

Supply Chain Diagram:

Comments

Bestselling Products...

---

Translate Website: Fr | De | Es | 日本