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Ethical Fashion

Rapanui is an Eco-Fashion company from the Isle of Wight, that makes Organic, Ethical clothing using Renewable Energy with award-winning traceability. Rapanui is about making eco-fashion cool.

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Traceability

Our traceability maps trace the entire product supply chain from the planting of the seed, the processing of the fabric, manufacturing, energy use and transport. This is Award-Winning Traceability - from seed to shop.


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As the fashion industry has grown, marketing has become more effective.  After all, 'To illustrate a principle, you must exaggerate much and omit much' * – but this has escalated to the point where nowadays, very few people understand where clothing comes from, and how it is made – not just customers, but fashion companies too.

  • Without the right information, how can consumers make ethical choices – even if we want to?

At Rapanui we believe that if we give our customers freely accessible and detailed information about where our clothing comes from, and how it is made, they will be more able to make an informed choice, and shop sustainably. So at Rapanui we created our traceability maps – maps that allow you to trace the source of the product, in detail, from seed to shop.

Traceability from Seed to Shop

When we developed this concept, our traceability maps were among the first to trace the product supply chain right down to the planting of the seed, the fabrics, manufacturing, energy use and transport, as well as mixing in ecolabelling  and thinking about post purchase impact. Our vision is traceability from Seed to Shop. Uniquely we've made these trace maps are available for every single product in the Rapanui collection:

  • We provide details and images right back to the people who pick the cotton in the fields, pictures inside the factory where the cotton is cut and sewn, plus the full journey from truck, to boat, to warehouse in the UK. You can even get this on your smartphone from the swingtags in our stores or stockists.

Even though we're still working on it, we’re really proud of our supply chain. Traceability is a great way to open up the doors at any company, and it's exactly because we feel we've got a good supply chain, that we like the idea of sharing it, inviting you to have a tour around the place. The best bit is that once consumers can see exactly what’s going on; where our clothing comes from and how it is made, they tend to shop more sustainably.

How we did it.

Clothing factories will do anything for their customers business, especially for large retailers and fashion brands. We read an article once that quoted a traceability expert who said "Could you really imagine Primark, Marks & Spencer or Topshop being told ‘No’ by any of their suppliers? That would never happen. There is almost nothing they will not do to make them happy, and so documentary proof of the origin of a garment, would be produced rapidly and willingly - if requested.

Proof of this? It took  days to gather all the information about our supply chain needed to get a handle on where our clothing comes from, and how it is made. And, to be honest, traceability is as simple as that. Sure bigger brands have more complex supply chains and have more work to do - but they also have more resources. We don't see any reason why all clothing brands could not do exactly what we have done: Improve traceability on products we've made in the past, that exist in the present and those that we are designing for the market of tomorrow.

*(Bagehot)

Supply Chain Diagram:

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