"Where does my stuff come from?" Its not a new concept; eco-friendly companies have been talking about it for a while. Yet no-one has actually done it; that is, achieved total transparency. Transparency is basically answering the question, in total detail. Understandably, most companies will not want to advertise the commercial and often embarrasingly detrimental manufacturing methods behind their products. But at Rapanui, we are proud of our product life cycle and want to show it off. We also want you to know exactly how our stuff is made. This example is for all of our hoodies; these are the real factory workers, farmers and the actual wind farm that have gone into the products. People are good decision-makers. Yet its hard to make decisions if you dont know the facts. This is especially true in fashion. This is us, and deep down, you know the alternative. That's transparency. You decide. |
Product Transparency: Rapanui Hoodies
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