We're only just getting going; More can be done.

For now, we have decided to give some money away.

Firstly, having less makes us spend more efficiently, a good enough reason as any.

But whatever we have done this year, we still feel we could make a more environmentally sound product next year. And as long as we feel this way, we will continue to pay our 5% 'Earth Tax' each year.

In short, we take 5% of our pre-tax profit and donate it to environmental charities that work in the areas most affected by the fashion industry.

This year we will focus our donation on marine conservation; oceans are the 'out-of-sight, out-of-mind' dustbin of mankind and deserve better. Living on and around the beach here on the Island, the cause is close to heart too; It sucks paddling around in rubbish.

So, we will continue to donate 5% of our profit, each year, until we feel we have reached the ultimate solution in green clothing. Thats a few years yet...

Check out our quarterly Coastal Detox. Part of our commitment in taking the extra step.