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Category: Environment

Greenpeace unleashes call to arms against Nestlé

We're not ones to point the finger, but it turns out ripping down rainforests for snackfood is bad for the environment...

Palm oli

With this in mind, Greenpeace have decided to turn their attention to Nestlé who have refused to give up purchasing palm oil from unsustainable plantations in the Amazon.

To raise awareness of this, Greenpeace have created a controversial viral ad style video which features an office worker 'taking a break' and having a Kit Kat which contains a chocolate covered orang-utan finger. And ends with ‘give the orangutan a break’.

Palm oil Greenpeace

Viewers of the video are then encouraged to email a letter to the CEO of Nestlé to stop destroying rainforests in their sourcing of palm oil.

Greenpeace say "We all like a break, so it's time to give orangutans one. Nestlé uses palm oil in Kit Kat and many other products which is bought from suppliers that destroy rainforests in Indonesia to grow their plantations."

This is not Greenpeace’s only actions towards Nestlé, some protesters have also protested outside Nestlé London HQ and scaled the buildings dressed as orangutans whilst others stood on the ground with Kit Kat font style posters and boards.

Nestlé’s reaction to this has been in the form of an official press release in which it states:

"We can assure you that Nestlé UK does not buy palm oil from the Sinar Mas Group for any of our products, including Kit Kat."

Sinar Mas Goup is the company in question who destroy rainforests in order to supply their clients with the palm oil they demand. One of these clients is Cargill who in turn sell their product onto Nestlé.

The video is somewhat gruesome and for some difficult to watch, but it can be argued that the subject matter it is dealing with is a highly unpleasant and gruesome one.

The fact is that it's not about Nestle, or this video. Its a demonstration that the public and charitable organisations are becoming more aware of the need for change, and companies need to change and adapt. Greenpeace have put Nestle in the stocks here. We're not throwing any tomatoes, but we wont deny we're having a good laugh at their expense.

Decide for yourselves and watch the video here: